How Narrow Should You Niche Your Business Down?

If you do a quick Google search, one of the tip every expert gives out to improve business sales and growth is to niche down. But the big question is, how narrow should you niche your business down? How do you know if your niche is too narrow or too broad? These are the same questions I had to find the answers to myself as I was navigating through my business journey.

What helped me answer these questions are these two books: Built To sell by John Warrillow and $100M Dollar Offers by Alex Hormozi. These two books have two different concepts but when combined together, work efficiently to find your business niche. And that's what I'm excited to share with you today in this video. Follow along as I show you the proper way to niche down your business.

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