How Rhett & Link Failed their way to YouTube's most successful show

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Colin and Samir interview Good Mythical Morning's Rhett and Link

00:00 Why Rhett & Link are so impressive
01:00 Thanks to Shopify
02:28 Rhett & Link's Creative Compound
04:08 How Rhett & Link dealt with failure
08:49 How Rhett convinced his wife to marry him
11:06 How Rhett & Link got their first brand deal
15:15 How Rhett & Link built a business and didn't sell out
19:27 Why Good Mythical Morning is unedited
21:02 Rhett's Problem with GMM's Success
22:54 The Rise of Good Mythical Morning
28:59 Professional Creators vs Hobbyists
32:43 Relationship therapy with Rhett & Link
37:28 The Mythical Machine, Explained.
40:15 How Rhett & Link made money
41:58 Why Rhett & Link launched Mythical
44:11 How to play the YouTube game and win
49:00 How to experiment on YouTube
54:13 How Good Mythical Morning adapted
56:19 Are Rhett & Link proud?
58:55 Will Rhett & Link retire from Good Mythical Morning?
1:02:13 GMM's new hosts?

Editors:
Knight Appleton
Chris Schwaar
Jesse Leon

Graphics & Animation:
Chris Schwaar

Production Coordinator:
Marilyn Haigh

Special Thanks:
Mythical
Rhett and Link
Stevie Wynne Levine

Watch today's GMMORE: https://youtu.be/sL75rybiCGs

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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

How Rhett & Link Failed their way to YouTube's most successful show


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