For decades, Mark’s has been known as a place for Canadians to find work gear — and in 2021 it set out to change that perception. Knowing that YouTube is the ideal platform for digital storytelling, Sean Goodwin, VP of marketing for Mark’s, decided that a video-first approach would be the best way to launch the brand’s “All things simple” campaign and introduce Canadians to a whole new world of Mark’s. Watch Goodwin describe how the campaign exceeded the team’s customer acquisition and sales growth goals, and share why more and more of their campaigns going forward will have a YouTube strategy at their core.
Subscribe to Think with Google and check out more videos on the Canada playlist: https://youtube.com/playlist?list=PLNBdIP33wJ3pA1Dchmhm7sxLKoIxaqV8p
For more insights, check out the Think with Google site: https://www.thinkwithgoogle.com/intl/en-ca/
Follow us on LinkedIn for the latest news and insights: https://www.linkedin.com/showcase/think-with-google/
0 Comments